Why estate agents need to share quality content

When your estate agency shares well written, informative and entertaining content you achieve three things



By sharing knowledge you are positioning your agency as the area’s local property expert



When you regularly share tips and advice on the property selling process your local market sees your agency in a positive light



Good content (like ours) feels personal, regularly reminding your audience of how you can help them and why they can trust you.

And who wouldn’t want to get a helpful, personable and expert estate agent around to value their home?


How my content saves estate agents

I’m a multi award winning journalist who has worked in the property industry since 2010. I know how good content shared regularly helps estate agents increase their market share and raises their profile. Here’s how it works:

  • Saves estate agents hassle
    Getting well-written content can be a headache for estate agents. But I have the cure for that. Don’t believe me? Check out my Google Reviews.
  • Saves estate agents money
    More than 100 independent agents trust me to provide them with weekly articles, marketing critiques and exclusive member offers for just £99+VAT per month. There are no contracts. It’s not like Hotel California - if you don’t love it, you can leave.
  • Saves estate agents time
    My Estate Agent Content Club gives you content written by an award-winning journalist, me. By outsourcing your content requirements to an expert, you’ll be able to focus on winning instructions, prospecting, looking after clients and all the other tasks that make your agency thrive.

    All provided to non-competing agencies via designated postcode districts. i.e. BN 20 – 23. CB1-3. See if your area is up for grabs.

Get Great Estate Agent Content

I sell a range of professionally written, instruction winning content, to non-competing estate agencies, including:


Weekly Articles

Estate Agent Content Club members get weekly articles and images.


Canvassing Letters

Stand out from the crowd with my 15 phase sales canvassing letters programme and my 9 step lettings prospecting pack.

Great Guides

Sharing guides with your audience works. I have more than 12 available across buying, selling, letting or renting.


E-mail Excellence

My 15 phase email nurture campaign kits come with a seal of approval from an industry leader.

For a free review of your estate agency’s content efforts, contact or call 01323 360 771


*Not a typo folks, these are testimonials from estate agents who have said ‘yes, we love Jerry’s content.’

  • 5 star review  Absolute the best. Just love Jerry, he made my working day easier to cope with by providing the best content. WILL definitely be using him again

    thumb Donna Benson

    5 star review  Jerry provides great content for agents. We’ve just signed up and started using a few of his carousels and content. It’s brilliant and I can see the information is flowing in. It saves loads of time and energy as Jerry serves the content up ready to go. Thank you so much Jerry for everything. I love the agent interviews also, really insightful.

    thumb Regina Mangan

    5 star review  Jerry is one of the greatest content writers in our industry 👏 👌 when being current and topical he doesn't let the grass grow and is right there with the right message at the right time. Even though I am not able to be a client he has been helpful and supportive during this difficult time. If you are looking for inspiration Jerry is a great choice. He also has amazing god like hair 😍

    thumb Zoe Bywater
  • 5 star review  We have only recently started to use Jerry's services and already we are starting to see some great results with a higher level of engagement on the posts we are now putting out. His reaction time to things like the budget is first class. Highly recommended if you are keen to grow business.

    thumb Brian Linehan

    5 star review  Jerry has helped transform our social media and content marketing. He has created amazing canvassing campaigns for us. He is currently working on some brilliant content for our new website. I wouldn't go elsewhere now for content for my estate agency business!

    thumb Jamie Carr

    5 star review  Jerry provides first class content for estate and letting agents. Always topical and often light hearted, his articles are always well received. Outstanding value too. I highly recommend Jerry to anyone in agency.

    thumb Graham Wood
  • 5 star review  If you're looking for expertly written, fresh, innovative and up-to-date estate agency content, you need Jerry. An experienced journalist and writer, Jerry provides regular articles, guides and updates which will keep your audience engaged and informed. He's also a jolly nice chap to work with – always on time and on point – you won't need another content writer once you start working with Jerry.

    thumb Jessica Bull

    5 star review  Jerry was excellent and wrote a wonderful article about our new business. We've been overwhelmed from the repose we have had but that's down to Jerry his professional writing. Thank you so much and we would definitely recommend Jerry and in fact will be using his services in the future.

    thumb Charlotte Williams

    5 star review  Working with Jerry is an absolute delight, he's a superb copywriter - quick to pick up on what we need and fast to deliver. He's also a really nice guy, always there to given you his advice and guidance. It doesn't feel like we're working with an external supplier he's so integrated into our business, he's a key member of the team. His copy is relevant and engaging, he's a great fit for our business and I can whole heartedly recommend his services.

    thumb Sarah Makin

The Blog

How does your estate agency create fans?

A 2-minute read. 📚 Yesterday my eight-year-old daughter jumped on an hour-long Zoom call organised by Brighton & Hove Albion football club. It was held to mark World Book Day and featured a quiz, the men team’s top striker talking about his love of reading, and a couple of drawing and writing competitions. My daughter […]

What drives me mad about estate agent content

What makes you pull your hair out about estate agency? Is it your rivals and their overvaluations? Or the way Rightmove treat you? Or that many conveyancing solicitors have god complexes that would make even Bono blush? What drives me to despair is bad advice. I’ve seen at least three content marketing ‘experts’ say agents […]

My Estate Agent Content Predictions for 2021

For my final article of 2020, I’ve got in touch with my inner Mystic Meg. Which sounds pretty weird right? Here are my 6 forecasts for 2021 related to estate agents who ‘do’ content. 1) We’ll see more listicles (Google it). 2) Covid-19 related content will have a shelf life of at least the next […]


Where can I use the content?

The content works brilliantly as part of your Facebook page, your email marketing efforts, on the news section of your website and in printed materials.

Can I make little tweaks to the content to fit my agency’s brand?

Yes, no problem. Once the content is paid for it becomes yours to use as you wish, as per your postcode licence agreement.

How do you make sure my rivals can’t get the content?

I only sell licences to use the content to non-competing agents. This is done by postcodes – you tell me which postcodes you operate in and I’ll tell you if the licence to use the content in that area is still available.

Can you send me samples?

Sure, as long as your postcodes aren’t already taken by a member. Check out my Google Reviews as they are best placed to show the kind of excellent experiences agencies have with us.

What makes you so confident about your canvassing letters?

Simple answer is that the responses agencies who have bought them have received have been brilliant. They are written to stand out from the crowd with a very distinct but rapport building tone of voice. Contact me for samples.

What is the Estate Agent Content Club?

It’s a group of non-competing independent estate agency owners. Membership benefits include weekly articles written by me, copyright-free images with every article, a monthly marketing critique, a 20 per discount off my rates and lots more.

Do I have to a member of the Estate Agent Content Club to use your services?

No, but members do get priority. I can help with providing great content for your websites, marketing campaigns, bespoke articles – when it comes to words I’m your man.

What do you do with my email address when I request the A to Z guide?

In light on the new GDPR changes your email address is never shared by us with anyone else. We only use it to send you a weekly email which contains tips and techniques to help you win more instructions and improve your estate agency’s marketing. If you do not wish to receive these weekly emails no problem, simply unsubscribe and you’ll automatically get taken off the list and your email address will be deleted. This applies to personal and business email addresses we have been given. If you have any data protection questions please get in touch.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.


Estate Agent
Content Club
Starting From £199
per three postcodes – more information on request

Weekly Article

Free images

Marketing Critique

Emergency PR Cover

Members’ Benefits

Postcode Exclusivity

15 Sensational Sales Letters
9 Legendary Lettings Letters

Complete with postcode exclusivity and design ideas.

Email Nurture
From £300

Recieve a 15 step email campaign that keeps you in the minds of prospective clients.

Contact Jerry

If you want to chat anything through, hear some free advice or discuss a new project, contact Jerry by emailing or call him now on 01323 360 771