Why estate agents need to share quality content

When your estate agency shares well written, informative and entertaining content you achieve three things



By sharing knowledge you are positioning your agency as the area’s local property expert



When you regularly share tips and advice on the property selling process your local market sees your agency in a positive light



Good content (like ours) feels personal, regularly reminding your audience of how you can help them and why they can trust you.

And who wouldn’t want to get a helpful, personable and expert estate agent around to value their home?


How my content saves estate agents

I’m a multi award winning journalist who has worked in the property industry since 2010. I know how good content shared regularly helps estate agents increase their market share and raises their profile. Here’s how it works:

  • Saves estate agents hassle
    Getting well-written content can be a headache for estate agents. But I have the cure for that. Don’t believe me? Check out my Google Reviews.
  • Saves estate agents money
    More than 100 independent agents trust me to provide them with weekly articles, marketing critiques and exclusive member offers for just £99+VAT per month. There are no contracts. It’s not like Hotel California - if you don’t love it, you can leave.
  • Saves estate agents time
    My Estate Agent Content Club gives you content written by an award-winning journalist, me. By outsourcing your content requirements to an expert, you’ll be able to focus on winning instructions, prospecting, looking after clients and all the other tasks that make your agency thrive.

    All provided to non-competing agencies via designated postcode districts. i.e. BN 20 – 23. CB1-3. See if your area is up for grabs.

Get Great Estate Agent Content

I sell a range of professionally written, instruction winning content, to non-competing estate agencies, including:


Weekly Articles

Estate Agent Content Club members get weekly articles and images.


Canvassing Letters

Stand out from the crowd with my 15 phase sales canvassing letters programme and my 9 step lettings prospecting pack.

Great Guides

Sharing guides with your audience works. I have more than 12 available across buying, selling, letting or renting.


E-mail Excellence

My 15 phase email nurture campaign kits come with a seal of approval from an industry leader.

For a free review of your estate agency’s content efforts, contact or call 01323 360 771


*Not a typo folks, these are testimonials from estate agents who have said ‘yes, we love Jerry’s content.’

  • review rating 5  Jerry provides the majority of blog/social media content to Richard James Estate Agents (Northamptonshire) every week. The articles are varied, very regular, delivered on time and professional. We are really impressed with the service, great to work with you, thank you.

    thumb Richard Fowler

    review rating 5  I have been working with Jerry for three years, and his advice and knowledge of the PR and marketing world is second to none. He specialises in Estate Agents, however, even for people not in the trade (we write software for instance) he has really helped with our marketing materials. Our website is also getting more succinct every time he waves his magic wand over parts of it. I would recommend Jerry in a heartbeat.

    thumb James Kelly

    review rating 5  Jerry is like a swiss army knife! He is literally like a plug and play guru. I used to hate having to come up with blog post ideas, but not now! As soon as I get to my desk, I have an email from Jerry waiting for me to copy and paste to my blog page and within 5 mins, I am off and doing something else. His letters are a perfect compliment and written in a good humorous way and I would recommend Jerry's services to anyone that wants to stand out and with hardly any effort!

    thumb James Banks
  • review rating 5  I have worked with Jerry for a number of years and found him to be an excellent writer, providing relevant, engaging content, often with a humorous slant to a serious issue, that makes his work stand out from other content writers in the property field. He is also a thoroughly nice man and a pleasure to work with. Would certainly recommend him to others.

    thumb Maurice Kilbride

    review rating 5  If your thinking of looking at using Jerry. You will not be disappointed. We instructed Jerry at the start of the 2020 lockdown. His content has helped us create a community and help show we care. The content is fund, friendly and topical. We love it. Thanks so much to you Jerry. Keep them coming.

    thumb Adam Mackay

    review rating 5  I have been using Jerry's articles and letter set now for just over 3 months . The articles are as very topical and relevant and very easy for readers to read. My only regret is not using Jerry sooner. A genuinely nice guy too. I am happy to recommend Jerry, and have done so to several of my piers.

    thumb Stephen Frost
  • review rating 5  I have been working with Jerry since 2016 and can honestly say that he has been a dream to work with! Jerry is incredibly professional and is committed to providing excellent content at all times! Highly recommended!

    thumb Yasser Elkaffass

    review rating 5  We started using Jerry's content writing services just before lockdown. The content is emailed to us first thing in the morning for that day. The content is fantastic, easy to read, engaging, funny. We get a lot of comments on how useful people find it. We have also just purchased his canvassing letters, and this letter is brilliant!! All estate agents need to be using his content if their patch is free before your competitors do.

    thumb Champion Stuart

    review rating 5  Just want to say thank you to Jerry, I’m loving the content. It’s consistently good, regular and digestible for people 😊. I’m very glad I jumped on board.....

    thumb Ian Storey

The Blog

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Are estate agency awards better than Google reviews?

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Are all estate agents dodgy? Do all journalists lie?

A 3-minute read. I was recently asked by a couple of clients, what was it like working with estate agents? The truth is, it’s very similar to working with journalists. For context, I’ve worked in journalism since 2004. And I’ve been a PR man turned content marketer for estate agents since 2015. So, I’ve got […]


Where can I use the content?

The content works brilliantly as part of your Facebook page, your email marketing efforts, on the news section of your website and in printed materials.

Can I make little tweaks to the content to fit my agency’s brand?

Yes, no problem. Once the content is paid for it becomes yours to use as you wish, as per your postcode licence agreement.

How do you make sure my rivals can’t get the content?

I only sell licences to use the content to non-competing agents. This is done by postcodes – you tell me which postcodes you operate in and I’ll tell you if the licence to use the content in that area is still available.

Can you send me samples?

Sure, as long as your postcodes aren’t already taken by a member. Check out my Google Reviews as they are best placed to show the kind of excellent experiences agencies have with us.

What makes you so confident about your canvassing letters?

Simple answer is that the responses agencies who have bought them have received have been brilliant. They are written to stand out from the crowd with a very distinct but rapport building tone of voice. Contact me for samples.

What is the Estate Agent Content Club?

It’s a group of non-competing independent estate agency owners. Membership benefits include weekly articles written by me, copyright-free images with every article, a monthly marketing critique, a 20 per discount off my rates and lots more.

Do I have to a member of the Estate Agent Content Club to use your services?

No, but members do get priority. I can help with providing great content for your websites, marketing campaigns, bespoke articles – when it comes to words I’m your man.

What do you do with my email address when I request the A to Z guide?

In light on the new GDPR changes your email address is never shared by us with anyone else. We only use it to send you a weekly email which contains tips and techniques to help you win more instructions and improve your estate agency’s marketing. If you do not wish to receive these weekly emails no problem, simply unsubscribe and you’ll automatically get taken off the list and your email address will be deleted. This applies to personal and business email addresses we have been given. If you have any data protection questions please get in touch.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.


Estate Agent
Content Club
From £99
per three postcodes per month

Weekly Article

Free images

Marketing Critique

Emergency PR Cover

Members’ Benefits

Postcode Exclusivity

15 Sensational Sales Letters
9 Legendary Lettings Letters

Complete with postcode exclusivity and design ideas.

Email Nurture
From £300

Recieve a 15 step email campaign that keeps you in the minds of prospective clients.

Contact Jerry

If you want to chat anything through, hear some free advice or discuss a new project, contact Jerry by emailing or call him now on 01323 360 771