Why estate agents need to share quality content

When your estate agency shares well written, informative and entertaining content you achieve three things



By sharing knowledge you are positioning your agency as the area’s local property expert



When you regularly share tips and advice on the property selling process your local market sees your agency in a positive light



Good content (like ours) feels personal, regularly reminding your audience of how you can help them and why they can trust you.

And who wouldn’t want to get a helpful, personable and expert estate agent around to value their home?


How my content saves estate agents

I’m a multi award winning journalist who has worked in the property industry since 2010. I know how good content shared regularly helps estate agents increase their market share and raises their profile. Here’s how it works:

  • Saves estate agents hassle
    Getting well-written content can be a headache for estate agents. But I have the cure for that. Don’t believe me? Check out my Google Reviews.
  • Saves estate agents money
    More than 100 independent agents trust me to provide them with weekly articles, marketing critiques and exclusive member offers for just £99+VAT per month. There are no contracts. It’s not like Hotel California - if you don’t love it, you can leave.
  • Saves estate agents time
    My Estate Agent Content Club gives you content written by an award-winning journalist, me. By outsourcing your content requirements to an expert, you’ll be able to focus on winning instructions, prospecting, looking after clients and all the other tasks that make your agency thrive.

    All provided to non-competing agencies via designated postcode districts. i.e. BN 20 – 23. CB1-3. See if your area is up for grabs.

Get Great Estate Agent Content

I sell a range of professionally written, instruction winning content, to non-competing estate agencies, including:


Weekly Articles

Estate Agent Content Club members get weekly articles and images.


Canvassing Letters

Stand out from the crowd with my 15 phase sales canvassing letters programme and my 9 step lettings prospecting pack.

Great Guides

Sharing guides with your audience works. I have more than 12 available across buying, selling, letting or renting.


E-mail Excellence

My 15 phase email nurture campaign kits come with a seal of approval from an industry leader.

For a free review of your estate agency’s content efforts, contact or call 01323 360 771


*Not a typo folks, these are testimonials from estate agents who have said ‘yes, we love Jerry’s content.’

  • 5 star review  Beautiful content, always on time, well written and topical. The impact this had has on our website and social media is clear. Worth its weight in gold

    thumb David Bower

    5 star review  Been a bit skeptical in the past using a third party for 'content' as i always feel its money for old rope and I can do it myself, not hard is it? With my time at a premium decided to look at outsourcing. Seeing some of Jerry's stuff over the last 12 months (not just posts on his magnificent hair) I thought I would give it a whirl and see if its worthwhile. From the first day it felt a weight had lifted, I did not have to sit at my desk 8am and think about what to write and then hastily knock up an accompanying graphic. Now I come in, all done for me all I have to do is post. The quality of the content is also top notch, far better than anything i can write! I have also seen greater engagement in a short period of time. All in all, I would say if you are thinking about a third party for content, call Jerry. You will wish you had earlier.

    thumb Jacks & Jones Estate Agents

    5 star review  Jerry wrote a bespoke series of letters for us that we can use for canvassing. The tone and style of his letters are delightful, entertaining to read, very different from the usual estate agent copies, a breath of fresh air. He listened to our requirements and feedback and tailored the tone of voice that suits our independent estate agency very well. I highly recommend him. Thanks Jerry

    thumb Drivers and Norris
  • 5 star review  I've been working as a freelance contractor with Jerry now for almost 3 months and I've found him to be one of the most approachable, friendly and 'on the ball' people I've ever dealt with. He always has the needs of his content community to heart, as well as the needs of society (through his Karma Club). He and his team create top notch content that gets engagement, from blogs and images to videos and ideas. If you are looking for someone to ease the burden of content creation and allow you to concentrate on getting out there and selling and renting property then look now further. You've found your guy 👍

    thumb Benny Finlay

    5 star review  Absolute the best. Just love Jerry, he made my working day easier to cope with by providing the best content. WILL definitely be using him again

    thumb Donna Benson

    5 star review  Jerry provides great content for agents. We’ve just signed up and started using a few of his carousels and content. It’s brilliant and I can see the information is flowing in. It saves loads of time and energy as Jerry serves the content up ready to go. Thank you so much Jerry for everything. I love the agent interviews also, really insightful.

    thumb Regina Mangan
  • 5 star review  Jerry is one of the greatest content writers in our industry 👏 👌 when being current and topical he doesn't let the grass grow and is right there with the right message at the right time. Even though I am not able to be a client he has been helpful and supportive during this difficult time. If you are looking for inspiration Jerry is a great choice. He also has amazing god like hair 😍

    thumb Zoe Bywater

    5 star review  We have only recently started to use Jerry's services and already we are starting to see some great results with a higher level of engagement on the posts we are now putting out. His reaction time to things like the budget is first class. Highly recommended if you are keen to grow business.

    thumb Brian Linehan

    5 star review  Jerry has helped transform our social media and content marketing. He has created amazing canvassing campaigns for us. He is currently working on some brilliant content for our new website. I wouldn't go elsewhere now for content for my estate agency business!

    thumb Jamie Carr

The Blog

How to create estate agent content people love

A two-minute read. I met my fiancée online. to be precise. It worked for us. Ten years, three homes, one lovely daughter, and a mental dog later, we’re still a good match (well, most of the time). I like to think she initially clicked on my profile because back then my pictures sold a […]

Seven Skills Super Successful Estate Agents Share with the Best Journalists

In this three-minute read, I look at the seven skills successful agents and brilliant journalists have in common and why it helps them lead the way in their ultra-competitive industries. I was recently asked by a couple of former colleagues what it’s like working with estate agents? The truth is, it’s very similar to working […]

Why Google Reviews are Winning Content for Estate Agents

Why Reviews Are GOLDEN Content for Estate Agents There’s a subject that always sparks responses when it’s talked about in estate agency industry groups. At its centre was the assertion that winning awards was worth promoting. And they certainly are. As is having a dominant market share. As is using your testimonials as part of […]


Where can I use the content?

The content works brilliantly as part of your Facebook page, your email marketing efforts, on the news section of your website and in printed materials.

Can I make little tweaks to the content to fit my agency’s brand?

Yes, no problem. Once the content is paid for it becomes yours to use as you wish, as per your postcode licence agreement.

How do you make sure my rivals can’t get the content?

I only sell licences to use the content to non-competing agents. This is done by postcodes – you tell me which postcodes you operate in and I’ll tell you if the licence to use the content in that area is still available.

Can you send me samples?

Sure, as long as your postcodes aren’t already taken by a member. Check out my Google Reviews as they are best placed to show the kind of excellent experiences agencies have with us.

What makes you so confident about your canvassing letters?

Simple answer is that the responses agencies who have bought them have received have been brilliant. They are written to stand out from the crowd with a very distinct but rapport building tone of voice. Contact me for samples.

What is the Estate Agent Content Club?

It’s a group of non-competing independent estate agency owners. Membership benefits include weekly articles written by me, copyright-free images with every article, a monthly marketing critique, a 20 per discount off my rates and lots more.

Do I have to a member of the Estate Agent Content Club to use your services?

No, but members do get priority. I can help with providing great content for your websites, marketing campaigns, bespoke articles – when it comes to words I’m your man.

What do you do with my email address when I request the A to Z guide?

In light on the new GDPR changes your email address is never shared by us with anyone else. We only use it to send you a weekly email which contains tips and techniques to help you win more instructions and improve your estate agency’s marketing. If you do not wish to receive these weekly emails no problem, simply unsubscribe and you’ll automatically get taken off the list and your email address will be deleted. This applies to personal and business email addresses we have been given. If you have any data protection questions please get in touch.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.


Estate Agent
Content Club
Starting From £199
per three postcodes – more information on request

Weekly Article

Free images

Marketing Critique

Emergency PR Cover

Members’ Benefits

Postcode Exclusivity

15 Sensational Sales Letters
9 Legendary Lettings Letters

Complete with postcode exclusivity and design ideas.

Email Nurture
From £300

Recieve a 15 step email campaign that keeps you in the minds of prospective clients.

Contact Jerry

If you want to chat anything through, hear some free advice or discuss a new project, contact Jerry by emailing or call him now on 01323 360 771