Why estate agents need to share quality content

When your estate agency shares well written, informative and entertaining content you achieve three things



By sharing knowledge you are positioning your agency as the area’s local property expert



When you regularly share tips and advice on the property selling process your local market sees your agency in a positive light



Good content (like ours) feels personal, regularly reminding your audience of how you can help them and why they can trust you.

And who wouldn’t want to get a helpful, personable and expert estate agent around to value their home?


How my content saves estate agents

I’m a multi award winning journalist who has worked in the property industry since 2010. I know how good content shared regularly helps estate agents increase their market share and raises their profile. Here’s how it works:

  • Saves estate agents hassle
    Getting well-written content can be a headache for estate agents. But I have the cure for that. Don’t believe me? Check out my Google Reviews.
  • Saves estate agents money
    More than 100 independent agents trust me to provide them with weekly articles, marketing critiques and exclusive member offers for just £99+VAT per month. There are no contracts. It’s not like Hotel California - if you don’t love it, you can leave.
  • Saves estate agents time
    My Estate Agent Content Club gives you content written by an award-winning journalist, me. By outsourcing your content requirements to an expert, you’ll be able to focus on winning instructions, prospecting, looking after clients and all the other tasks that make your agency thrive.

    All provided to non-competing agencies via designated postcode districts. i.e. BN 20 – 23. CB1-3. See if your area is up for grabs.

Get Great Estate Agent Content

I sell a range of professionally written, instruction winning content, to non-competing estate agencies, including:


Weekly Articles

Estate Agent Content Club members get weekly articles and images.


Canvassing Letters

Stand out from the crowd with my 15 phase sales canvassing letters programme and my 9 step lettings prospecting pack.

Great Guides

Sharing guides with your audience works. I have more than 12 available across buying, selling, letting or renting.


E-mail Excellence

My 15 phase email nurture campaign kits come with a seal of approval from an industry leader.

For a free review of your estate agency’s content efforts, contact or call 01323 360 771


*Not a typo folks, these are testimonials from estate agents who have said ‘yes, we love Jerry’s content.’

  • 5 star review  Jerry is a wordsmith of the highest order. Having worked with him now for a good year or two (time flies) I am constantly amazed at how easy it is for Jerry to turn my verbal ramblings into a great quality piece of written content that is concise, hits the spot and can be deployed across various media. It's clear Jerry knows his customers, but he also understand my customers, my brand values and objectives, and encapsulates that into engaging and relevant content for me to use. I don't think our marketing would be as half as effective as it is, if it were not for Jerry's word wizadry! And he's a great fun person to work with too - which helps no end in a fast paced, deadline driven discipline.

    thumb Nick Neill

    5 star review  Jerry has been fantastic in helping me to launch my new agency! I approached Jerry having come across his very informative content online and he was extremely responsive in helping me to make contact with industry experts who could assist with my business launch. Jerry was happy to share his years of experience with me during a free consultancy session and it has been refreshing to have benefitted from his wealth of knowledge. I hope to be able to work further with Jerry as we develop our new agency. Thank you, Jerry!

    thumb Luke Mehta

    5 star review  Jerry is an absolute superstar. He picked up on an event I run each Christmas for people who would be on their own and straightaway offered to produce a press release which he did super quickly and very generously at no charge as part of his Karma Club. I’d highly recommend him as he has fantastic morals. Best of all, the article got picked up by several local news platforms which helped us attract more sponsorship. Thanks Jerry.

    thumb Victoria Ellis
  • 5 star review  Great one off project which has now lead to regular work. Jerry was super helpful, very responsive and the result was awesome. Very happy indeed can highly recommend.

    thumb Michael Bailey Estate Agent Powered By Keller Williams

    5 star review  Looking for ideas that'll get your creative juices flowing and get you noticed by your local audience? If so, then speak to Jerry. Implementing Jerry's ideas will ensure your agency stands out from the crowd with action packed and engaging content. It's 5 stars all round from me! Simon Taylor No Ordinary Estate Agent East & North London

    thumb Simon Taylor

    5 star review  Jerry Lyons... The master of content, words and consumer language. If you’re struggling to put a pen to paper and also have realised your time is better spent selling or renting homes, you need to use Jerry. Great content that is very engaging and relevant to the market, delivered to your inbox weekly.

    thumb Rob Brady
  • 5 star review  We decided to outsource our blogs for a few reasons 1. We just didn’t have the time. 2. We are estate agents and blog writing was just not one of our skill sets. We did lots of research on who to use and glad we came across Jerry. He is brilliant, up to date and we get many engagements from our clients.

    thumb Stephen Grace

    5 star review  Excellent at his craft. Like a worse version of Shakespeare but with better hair and doesn't talk funny. Although he is a southerner so that goes without saying. Anyone that thinks saying 'Apples and Pairs' is better than saying 'stairs' is a bit mental anyway!! I digress. Best at what he does and a top bloke.

    thumb john paul

    5 star review  Great content, great service. Nothing to fault at all! Highly recommend

    thumb John Frost

The Blog

My Estate Agent Content Predictions for 2021

For my final article of 2020, I’ve got in touch with my inner Mystic Meg. Which sounds pretty weird right? Here are my 6 forecasts for 2021 related to estate agents who ‘do’ content. 1) We’ll see more listicles (Google it). 2) Covid-19 related content will have a shelf life of at least the next […]

What lasting impression is your estate agency leaving?

Wall of Fame v Corner of Shame – Week 3 Each week I look at some of the best and worst in estate agency marketing—a one-minute read. It’s Friday, and hopefully, that means you’ll be handing over the keys to plenty of excited buyers who can’t wait to start writing a new chapter in their […]

What the new John Lewis’ advert teaches estate agents

In this two-minute read, we discover what the annual John Lewis advert teaches estate agents about content marketing. You know the run-up to Christmas has begun when John Lewis launch its annual feel-good festive advert. And this year the theme is on kindness. As with pretty much all the John Lewis Chrimbo adverts over the […]


Where can I use the content?

The content works brilliantly as part of your Facebook page, your email marketing efforts, on the news section of your website and in printed materials.

Can I make little tweaks to the content to fit my agency’s brand?

Yes, no problem. Once the content is paid for it becomes yours to use as you wish, as per your postcode licence agreement.

How do you make sure my rivals can’t get the content?

I only sell licences to use the content to non-competing agents. This is done by postcodes – you tell me which postcodes you operate in and I’ll tell you if the licence to use the content in that area is still available.

Can you send me samples?

Sure, as long as your postcodes aren’t already taken by a member. Check out my Google Reviews as they are best placed to show the kind of excellent experiences agencies have with us.

What makes you so confident about your canvassing letters?

Simple answer is that the responses agencies who have bought them have received have been brilliant. They are written to stand out from the crowd with a very distinct but rapport building tone of voice. Contact me for samples.

What is the Estate Agent Content Club?

It’s a group of non-competing independent estate agency owners. Membership benefits include weekly articles written by me, copyright-free images with every article, a monthly marketing critique, a 20 per discount off my rates and lots more.

Do I have to a member of the Estate Agent Content Club to use your services?

No, but members do get priority. I can help with providing great content for your websites, marketing campaigns, bespoke articles – when it comes to words I’m your man.

What do you do with my email address when I request the A to Z guide?

In light on the new GDPR changes your email address is never shared by us with anyone else. We only use it to send you a weekly email which contains tips and techniques to help you win more instructions and improve your estate agency’s marketing. If you do not wish to receive these weekly emails no problem, simply unsubscribe and you’ll automatically get taken off the list and your email address will be deleted. This applies to personal and business email addresses we have been given. If you have any data protection questions please get in touch.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.

This all sounds great, and I want to join the Estate Agent Content Club, what do I do next?

Great question, simply email me or call 01323 360 771 and let’s get cracking.


Estate Agent
Content Club
Starting From £199
per three postcodes – more information on request

Weekly Article

Free images

Marketing Critique

Emergency PR Cover

Members’ Benefits

Postcode Exclusivity

15 Sensational Sales Letters
9 Legendary Lettings Letters

Complete with postcode exclusivity and design ideas.

Email Nurture
From £300

Recieve a 15 step email campaign that keeps you in the minds of prospective clients.

Contact Jerry

If you want to chat anything through, hear some free advice or discuss a new project, contact Jerry by emailing or call him now on 01323 360 771